Iphone

Surveys of sales through carrier stores suggest that last year’s iPhone 7/Plus is outselling the new iPhone 8/Plus in the U.S. and UK. The claim is made by KeyBanc Capital Markets analyst John Vinh in a client note.

iPhone 8 sales will be limited by those waiting instead for the iPhone X, but KeyBanc says that two other factors are at play …

First, the price-cut on the iPhone 7, reports Reuters. Those who wanted a new iPhone this year but didn’t want to pay $999+ for the flagship model, are seeing a big price difference between what they see as two similar models.

“Many respondents indicated that a meaningful portion of customers are buying iPhone 7 in lieu of the new iPhone 8, given the lack of significant enhancements in the new phone,” Vinh wrote.

While iPhone 8 starts from $699 in the United States, iPhone 7 is retailing from $549 after a price cut.